Everything starts with gaining insight into the ups and downs of the client. What drives this organization? What values are important to the target audience? What are the challenges, and what do we aim to achieve? When we gain clarity on what an organization wants to stand for and its cultural ambition, it's crucial to determine how the environment perceives this. This helps us identify the gap we need to bridge. Through methods such as post-it sessions and using canvases like the Empathy Canvas and brainwriting, ideas are concretely mapped out, enhancing productivity. It's essential to go through this Service Design process from multiple disciplines within the organization, involving employees from various fields. This strengthens the content and creates a compelling story for stakeholders and financiers by translating abstract ideas into tangible prototypes. Concrete optimization possibilities drive the continuous development of an existing product. They also foster enthusiasm and involvement. You become one team, working together towards a final result. After a Design Thinking session, everyone is on the same page, generating the energy to move forward with it.