UX Research: contributes to creating experiences
A website encompasses much more than a group of pages interconnected through internal links. From a UX Research perspective, a website should be seen as an interface, an imaginary space where various aspects converge. In essence, it's the organization or company behind the website and the visitor virtually meeting through the website. This should lead to such a digital interaction between the visitor and the organization that it creates an experience for the visitor. In this so-called User Experience, the focus is on creating the optimal user experience. UX Research is aimed at increasing customer satisfaction by generating a wow-effect and providing an optimal experience and usage of the site through the digital elements that constitute the website. In other words, pages with such a look and feel and content that the visitor perceives it as a total experience with the organization. UX Research contributes to creating this.