Visual Design: Strenghtening the brand
A brand with ambition needs to distinguish itself. In this regard, Design plays an essential role. Visual design encompasses a wide range of digital assets that carry the brand's message. The positioning and appearance lead to a strong image and a powerful brand. Consistent application of Visual Design across all digital assets will strengthen this. This includes the website, social media profiles, intranet, and narrowcasting, as well as email signatures, presentations, and newsletters.
The foundation of Visual Design
The foundation is formed by the logo and color scheme, and typography also plays a crucial role. However, it goes much further than these elements. It involves the layout, composition, photography style, and the use of icons. These ingredients are documented in the Brand Identity and digitally translated into a Design System.