How to create good content
Good content informs, inspires, and engages the reader. You want the reader to see the added value of your company and meet their needs. It's also important to make an impact with the message you're conveying. Ensure that the reader or viewer becomes engaged in your story by using "power words" – words that create an impact. Words like "speed," "money," or "risk."
Here are 3 additional tips for creating good content:
Address the reader or viewer with the right tone of voice.
Determine whether an informal or formal message suits the topic and the reader or viewer.
Make your content easy to scan.
Use subheadings, bullet points, and links to make your content visually appealing.
Creativity and effort pay off!
Let your ideas flow freely and put effort into your content. This way, you create something unique that resonates with the reader or viewer.